The Runway Saver · 10-point audit

Scale the signal. Not the hope.

Before you increase paid acquisition, pressure-test the system underneath it. Answer every checkpoint honestly. Your score and priority gaps update as you go.

Revenue instrumentation

Can you trust the data that tells you what is working?

One source of truth exists

Your CRM—not a collection of private spreadsheets—holds current contacts, companies, opportunities, stages, values, and owners.

Attribution survives the handoff

You can trace a qualified opportunity back to its first meaningful source and campaign without reconstructing the journey by hand.

Pipeline stages use exit criteria

Every stage represents verified buyer progress, with a documented definition for entry and exit—not seller optimism.

Market clarity

Is the message specific enough to earn attention and action?

Your ICP predicts conversion

The profile names observable firmographic, operational, and trigger conditions that distinguish likely buyers from merely possible buyers.

Messaging uses buyer language

Your homepage and sales narrative reflect the urgent problem customers describe, rather than leading with product features or internal category terms.

One use case repeatedly wins

You know which pain, buyer, and outcome combination creates the shortest credible path from first conversation to closed-won.

Sales repeatability

Can another capable seller execute the motion without guessing?

Discovery has a shared script

The team uses a consistent question path to uncover impact, urgency, decision process, alternatives, and the cost of inaction.

Follow-up is prompt and useful

Every meeting produces a same-day recap, explicit next step, owner, date, and relevant proof—not a generic “checking in” email.

Conversion is measured by stage

You know current conversion and time-in-stage from qualified opportunity through closed-won, with enough volume to spot the constraint.

Paid spend has a stop-loss

You have written success thresholds, a test budget, a decision date, and a clear condition for pausing spend before sunk-cost thinking takes over.